AI Insights · Timothy · July 2023
Top 5 Social Apps on Android in Brazil Q2 2023
In Q2 2023, the top social apps on Android in Brazil showed varied performance in downloads, revenue, and active users. Data insights are provided by Sensor Tower.
During the second quarter of 2023, the top five social apps on the Android platform in Brazil—Instagram, TikTok, TikTok Lite - Save Data, Instagram Lite, and Facebook—demonstrated diverse trends in weekly downloads, revenue, and active users.
Instagram experienced a significant surge in weekly revenue, peaking at an impressive $96.8K in the final week of June. Weekly downloads fluctuated, hitting a high of 507.4K early in April before stabilizing around 427.3K by the end of June. The app maintained a robust user base, with weekly active users hovering around 60M throughout the quarter.
TikTok showed a steady performance in weekly revenue, consistently ranging between $100K and $124K. Downloads saw a notable increase, peaking at approximately 626.6K in the first week of May. The app’s weekly active users remained strong, averaging around 50M, with a slight uptick to 50.6M by the end of June.
TikTok Lite - Save Data had dynamic weekly download figures, reaching as high as 601.7K at the end of May. Revenue, although modest, showed a gradual increase, peaking at $15 in the final week of June. The app's active user base grew steadily, hitting a high of 11.8M in late May.
Instagram Lite saw a varied download trend, with a peak of 353.4K in mid-June. Active users for this app showed a consistent rise, reaching 520.2K by the third week of June.
Facebook maintained a stable weekly revenue, peaking at $15.8K by the end of June. Downloads showed a slight increase, reaching 213.5K in early June. However, active users experienced a gradual decline, from 56.8M at the start of the quarter to 53.7M by the end.
For more detailed insights and analytics, visit Sensor Tower.
